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This was a collaborative group project in which we developed a product and orchestrated the entire creative campaign, beginning with the conception of the product name, shaping the brand identity, and formulating the sales strategy. My role was specifically to develop the design of the brand guide. I incorporated the team-approved color palette, logo, selected typeface, and product tone of voice.
Crémeux Brand Guidelines
Proyect Type
Graphic Design
Program
Adobe Illustrator
This was a collaborative group project in which we developed a product and orchestrated the entire creative campaign, beginning with the conception of the product name, shaping the brand identity, and formulating the sales strategy. My role was specifically to develop the design of the brand guide. I incorporated the team-approved color palette, logo, selected typeface, and product tone of voice.
Crémeux Brand Guidelines
Proyect Type
Graphic Design
Program
Adobe Illustrator
This project consisted of creating a product and developing all the elements related to the brand: logo variations, colour palette, typography, mockups. The product developed is an art supplies store called Casa Color. I designed a logo and an icon which is especially useful for social media profile photos.
Visual Identity
Casa Color
Project Type
Graphic Design
Brand Guidelines
Program
Adobe Illustrator
Adobe Photoshop
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