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This was a collaborative group project in which we developed a product and orchestrated the entire creative campaign, beginning with the conception of the product name, shaping the brand identity, and formulating the sales strategy. My role was specifically to develop the design of the brand guide. I incorporated the team-approved color palette, logo, selected typeface, and product tone of voice.
Crémeux Brand Guidelines
Proyect Type
Graphic Design
Program
Adobe Illustrator
This was a collaborative group project in which we developed a product and orchestrated the entire creative campaign, beginning with the conception of the product name, shaping the brand identity, and formulating the sales strategy. My role was specifically to develop the design of the brand guide. I incorporated the team-approved color palette, logo, selected typeface, and product tone of voice.
Crémeux Brand Guidelines
Proyect Type
Graphic Design
Program
Adobe Illustrator
Through the interpretation of Mueller-Brockmann grid systems, I created a poster that draws inspiration from the Swiss period of design. In this assignment, I designed a poster using the typographic hierarchy with the theme of the New Media Production and Design program. In the second poster, I used our class list as the main content. Some elements of the Swiss Style movement emphasize clean lines, legibility, and objectivity.
NMPD
Posters
Project Type
Graphic Design
Program
Adobe Illustrator
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