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This was a collaborative group project in which we developed a product and orchestrated the entire creative campaign, beginning with the conception of the product name, shaping the brand identity, and formulating the sales strategy. My role was specifically to develop the design of the brand guide. I incorporated the team-approved color palette, logo, selected typeface, and product tone of voice.
Crémeux Brand Guidelines
Proyect Type
Graphic Design
Program
Adobe Illustrator
This was a collaborative group project in which we developed a product and orchestrated the entire creative campaign, beginning with the conception of the product name, shaping the brand identity, and formulating the sales strategy. My role was specifically to develop the design of the brand guide. I incorporated the team-approved color palette, logo, selected typeface, and product tone of voice.
Crémeux Brand Guidelines
Proyect Type
Graphic Design
Program
Adobe Illustrator
I created this vector design for the cover of a podcast team project focused on providing support and advice to overwhelmed New Media Production and Design students, titled "The Help." The concept stems from the notion that students often face stress, confusion, and chaos in their minds and lives, requiring a guiding presence to help them navigate and address their challenges effectively.
The Help
Project Type
Graphic Design
Program
Adobe Illustrator
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