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This was a collaborative group project in which we developed a product and orchestrated the entire creative campaign, beginning with the conception of the product name, shaping the brand identity, and formulating the sales strategy. My role was specifically to develop the design of the brand guide. I incorporated the team-approved color palette, logo, selected typeface, and product tone of voice.
Crémeux Brand Guidelines
Proyect Type
Graphic Design
Program
Adobe Illustrator
This was a collaborative group project in which we developed a product and orchestrated the entire creative campaign, beginning with the conception of the product name, shaping the brand identity, and formulating the sales strategy. My role was specifically to develop the design of the brand guide. I incorporated the team-approved color palette, logo, selected typeface, and product tone of voice.
Crémeux Brand Guidelines
Proyect Type
Graphic Design
Program
Adobe Illustrator
Pacific Western
Project Type
Graphic Design
Logo Reimagined
Program
Adobe Illustrator
In this personal project, I undertook the challenge of reimagining the logo for the Western Pacific Transportation Company in Calgary. I substituted the original brand colors with harmonizing primary colors, and I innovatively redesigned shapes that evoke associations with travel and the sea. The typography is modernized with a sleek sans-serif font.
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