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This was a collaborative group project in which we developed a product and orchestrated the entire creative campaign, beginning with the conception of the product name, shaping the brand identity, and formulating the sales strategy. My role was specifically to develop the design of the brand guide. I incorporated the team-approved color palette, logo, selected typeface, and product tone of voice.
Crémeux Brand Guidelines
Proyect Type
Graphic Design
Program
Adobe Illustrator
This was a collaborative group project in which we developed a product and orchestrated the entire creative campaign, beginning with the conception of the product name, shaping the brand identity, and formulating the sales strategy. My role was specifically to develop the design of the brand guide. I incorporated the team-approved color palette, logo, selected typeface, and product tone of voice.
Crémeux Brand Guidelines
Proyect Type
Graphic Design
Program
Adobe Illustrator
Photo Portraits
Project Type
Photography
Program
Adobe Lightroom Classic
Adobe Photoshop
This project was a collaborative effort with a classmate. We were tasked with capturing portraits of each other using mirrorless cameras, in RAW mode, with proper lighting techniques, and following the image sizes provided by the instructor for professional-level photography. Subsequent editing was done with Lightroom and Photoshop, focusing on fundamental settings for photo re-touching. The initial photo spanned one shot from the shoulders up, the second extended from the waist up, and for the third, we were free to get creative.
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