Ikaru - Branding

This project highlights my approach to creating a distinctive high-end brand for young medical professionals in Santiago, Chile. From a logo inspired by Rapa Nui heritage to a cohesive color palette and typography, each element reflects Ikaru's values of quality, comfort, and innovation. The project includes branding guidelines, patterns, and real-world applications, showcasing the seamless integration of tradition and modernity into a professional brand identity. The distinctive icon, featuring a cross with reflecting semi-circles and a wave motif, adds a touch of sophistication and cultural relevance to the brand's visual identity.